Board Members

After graduating from Robert College and Boğaziçi University, Mrs. Hayırel worked as an English teacher for several years, before joining İntertoy, where she was responsible for the marketing of Lego preschool software programs. Her interest in the financial markets eventually led her into the banking sector. She first took a job with the Bank of New York Inter Maritime. After three years, in 2002, she started to work for Union Bancaire Privee as the Representative of the Istanbul Office. She has been a member of the SCCT (Swiss Chamber of Commerce in Turkey) for over 8 years and Vice President of the SCCT for oever 4 years.

She holds a Bachelor degree of Business Administration in Marketing Management.

Mrs. Hayırel is married with two childen.

Serra Abbasoglu is a founding partner of Eratalar Yönetim Danismanlik A.Ş and brings more than 33 years of international banking experience to UHNW clients.

Serra started her career in 1988 with Arthur Andersen & Co. Istanbul. She subsequently held positions with Euroturk Bank, Istanbul, Indosuez Capital Paris, and Citibank, N.A. Istanbul focusing on international capital markets.

Between 1999 and 2005, she served as Head of Private Wealth Management, Turkey for Morgan Stanley & Co. International and American Express Bank in London. She joined UBS AG London in 2005 and was named as Senior Country Representative Turkey in 2007. For the next seven years, Serra focused on relationship management, acting as the primary contact for her clients and UBS, and delivering the most appropriate banking, lending and portfolio management solutions to high networth individuals and families in Turkey.

Serra received her MBA with a major in Finance and International Business from Ohio State University (1991) and her B.A. from Boğaziçi University.

She is a Board Member of the Swiss Chamber of Commerce in Turkey and the British Chamber of Commerce in Turkey. She is fluent in Turkish and English and conversational in German and French. Serra lives in Istanbul with her son.

Natacha Theytaz studied social and political sciences at the University of Lausanne Switzerland. After a postgraduate year studying economics at the University of Wittenberg, USA; she gained a MA in Advanced European Studies from the University of Basel, Switzerland and also holds a diploma in commercial law. She started her career in 1999, gaining experiences in internal audit, strategic consulting and working for the Swiss government and moved to the healthcare sector in 2002. She joined Novartis as Global Head of Internal Audit in 2018, also as standing guest in the Executive Committee of Novartis. Her role was expanded to Global Head of Business Assurance & Advisory in 2019. She was appointed as Novartis Türkiye Country President in July 2022. Natacha is also a Board Member and the Risk & Audit Committee Chair at the EuroAirport Basel-Mulhouse-Freiburg. Over the last two decades, her inspiration has been to bring the right treatment to as many patients as possible. Aside from work, she is a mother and an avid runner.