Board Members

Appointed as the Chairman of the Board and Country Holding Officer of ABB Türkiye in 2022, Başar Vural served as the Vice Chairman of the Board and CFO at ABB Türkiye from 2019 to 2022. Starting his career at ABB Türkiye in 2007 as the Country Treasurer and Financial Controller, Başar Vural took on various roles at ABB Group Headquarters in Switzerland between 2011 and 2013. From 2013 to 2019, he served as the Financial Manager for ABB Türkiye's Process Automation and Electrification business units. Vural began his career in 1998 as an expert in macroeconomic and industrial research department of an investment bank; he held financial management positions at DHL Türkiye and Carrefour-Dia Türkiye between 2001 and 2007. A graduate of Istanbul University's Economics (in English) Department, Başar Vural completed the Business Finance program at IMD Business School for Management.

Başar Vural is acting as Vice President of Board for Swiss Chamber of Commerce in Türkiye (SCCT) and Board Member for the International Investors Association (YASED).

Serra Abbasoglu is a founding partner of Eratalar Yönetim Danismanlik A.Ş and brings more than 33 years of international banking experience to UHNW clients.

Serra started her career in 1988 with Arthur Andersen & Co. Tax department in Istanbul. She subsequently held positions with Euroturk Bank, Istanbul, Indosuez Capital Paris, and Citibank, N.A. Istanbul focusing on international capital markets.

Between 1999 and 2005, she served as Head of Private Wealth Management, Turkey for Morgan Stanley & Co. International and American Express Bank in London. She joined UBS AG London in 2005 and was named as Senior Country Representative Turkey in 2007. For the next seven years, Serra focused on relationship management, acting as the primary contact for her clients and UBS, and delivering the most appropriate banking, lending and portfolio management solutions to high networth individuals and families in Turkey. Finally, since late 2014, she runs a multi family office with her two partners.

Serra received her MBA with a major in Finance and International Business from Ohio State University (1991) and her B.A. from Boğaziçi University.

She is a Board Member of the Swiss Chamber of Commerce in Türkiye and the British Chamber of Commerce in Türkiye. She is fluent in Turkish and English and conversational in German and French. Serra lives in Istanbul with her son.